Branded Searches
Group searches that mention your business name, brand variations, or branded products.
Build Google Search Console regex filters without writing regex yourself. Choose a preset, enter your keywords, test the pattern, and copy it into GSC.
Your data stays in your browser. Keywords and test data are not uploaded or stored on our servers.
Choose what you want to filter, select a preset, then customize the terms.
Start with a common SEO filter and edit it however you need.
Paste example queries or page URLs to make sure your filter catches the right data before using it in Search Console.
Add one query or URL per line. Your data stays in your browser.
Generate a valid regex and add test queries to see your matches here.
A regular expression, commonly called regex, is a pattern that allows you to match many related Search Console queries or page URLs using a single filter.
Instead of filtering individual keywords one at a time, you can use regex to group branded searches, question keywords, pricing terms, local searches, blog URLs, service pages, and many other types of SEO data.
This generator is built specifically for Google Search Console and avoids unsupported regex features such as lookarounds and backreferences.
Start with one of these common SEO use cases, then customize the terms for your website.
Group searches that mention your business name, brand variations, or branded products.
Generate the branded regex, then use Search Console's Doesn't match regex option.
Find searches starting with how, what, why, where, when, and other question words.
Find searches suggesting someone is looking for a service, company, provider, or consultant.
Find near-me searches, cities, service areas, and other location-specific queries.
Filter blog posts, service pages, location pages, PDFs, parameters, and other URL patterns.
Build and test your filter here first, then add it to Search Console in four simple steps.
Choose Queries or Pages, select a preset, or enter your own keywords.
Paste sample queries or URLs and confirm the filter matches the right data.
Copy the finished expression once the tester shows the results you expect.
Open Performance → Search results → + New → Query or Page → Custom (regex).
Copy these common patterns or use the generator above to customize them for your website.
Find searches that begin with common question words.
^(?:who|what|where|when|why|how|which)\bFind searches related to price, cost, fees, and rates.
(?:price|pricing|cost|fee|fees|rate|rates|how much)Identify local-intent searches and target service areas.
(?:near me|orange county|irvine|costa mesa)Group queries containing a company name or brand variation.
(?:acme seo|acmeseo|acme digital)Find all Search Console page URLs containing your blog path.
/blog/Find indexed URLs that end with the .pdf file extension.
\.pdf$^howMatches queries beginning with "how".
near me$Matches queries ending with "near me".
seo|marketingMatches either SEO or marketing.
seo.*agencyMatches characters between terms when order matters.
A regex is a pattern you can use in Search Console filters to match groups of queries or page URLs instead of filtering one value at a time.
Yes. Search Console supports RE2-compatible regular expressions, so avoid PCRE-only features such as lookarounds and backreferences.
Google Search Console uses RE2-compatible regular expressions. This tool is designed around that limitation instead of generic browser regex features.
Enter your brand name and common variations, generate the regex, then apply it to a Query custom regex filter.
Generate the branded regex and choose “Doesn't match regex” in Search Console. Do not use a negative-lookahead pattern.
Choose the Question Keywords preset, review or edit the question terms, then copy the generated pattern into a Query custom regex filter.
Yes. Regex alternation uses the | operator to match one term or another.
Yes. Switch the tool from Queries to Pages to use URL-focused presets such as contains, starts with, ends with, blog pages, service pages, and parameter URLs.
Yes. The tool is completely free and requires no sign up.
No. Keywords and test values are processed locally in your browser.
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